A strong product page does more than convert shoppers — it protects your business. In the wellness market, where regulations, payment scrutiny, and consumer expectations are high, unclear or incomplete product pages are one of the biggest drivers of unnecessary disputes and chargebacks.
The good news? With the right structure, your product pages can reduce confusion, set proper expectations, and dramatically lower your chargeback risk.
Here’s how to build a product page that works for your business — not against it.
Why Chargebacks Happen in Wellness
Before improving your product pages, it helps to understand the common triggers wellness sellers face:
- Shoppers didn’t understand what they were buying
- Product descriptions were vague or over-promised
- Serving sizes or quantities were not clearly stated
- Labels didn’t match what was shown online
- Shipping timelines were unclear or missing
- Refund policies were hard to find
- Customers misunderstood compliance restrictions
Every unclear detail increases the likelihood of “Item Not as Described” or “I didn’t receive what I expected” disputes — two of the most common chargeback categories for wellness brands.
1) Make the Product Title Clear and Accurate
Avoid clever titles that hide the essentials. A clear title eliminates confusion from the start.
Good structure:
- Product name
- Format (tincture, capsule, gummy, powder)
- Strength or size
Example:
Full-Spectrum Botanical Tincture – 30mL Bottle – 1000mg
This helps both shoppers and card issuers understand the item instantly.
2) Use Descriptions That Inform, Not Promise
In wellness, wording matters. A compliant description reduces both legal exposure and chargebacks caused by overstated expectations.
Focus on:
- What’s in it
- How it’s made
- Flavor, texture, format
- Who it’s intended for (21+ if applicable)
- What sets it apart (sourcing, formulation style, botanical profile)
Avoid:
- Effects
- Medical claims
- Promises about performance
- Implied outcomes
A clear description ensures the shopper knows exactly what they’re buying — and prevents “This didn’t do what I thought” disputes.
3) Show Serving Size, Strength, and Quantity Clearly
This is one of the most common dispute triggers in the wellness industry.
List these elements in a consistent, easy-to-see block:
- Total quantity per unit
- Serving size
- Number of servings
- Strength per serving
- Packaging details
When shoppers know exactly how much they’re getting, there’s less room for misunderstanding.
4) Upload High-Quality, Accurate Photos
Your photos must reflect the product exactly as it will arrive.
Include:
- Front of label
- Back of label
- Supplement facts panel
- Ingredients panel
- Packaging (box, bottle, pouches)
- Any variations (flavors, sizes, colors)
In wellness, mismatched labels are a top source of “Item not as described” chargebacks. Accuracy matters more than aesthetics.
5) Display COAs or Lab Reports Clearly (When Applicable)
For botanicals, hemp-derived products, and similar categories, buyers expect transparency.
A clean product page should include:
- A link to a batch-specific COA
- A short explanation of what the COA covers
- Date of testing
- Lab name
This not only builds trust — it reduces disputes from shoppers who question authenticity or content.
6) Set Clear Shipping Expectations
Unclear fulfillment timelines trigger avoidable disputes.
Make sure you include:
- Processing time
- Shipping time
- Carrier options
- Delays during holidays or high-volume periods
- Age-verification requirements (if used)
When expectations are clear, “Item not received” chargebacks go down.
7) Make the Refund & Return Policy Impossible to Miss
Your policies should be:
- Visible above the fold or in a dedicated tab
- Written in plain language
- Consistent across every product page
- Specific about what is or isn’t eligible for a refund
Ambiguous or hidden policies lead directly to buyer disputes. Transparency protects you.
8) Include Compliance Notes When Needed
Some products have shipping limits, age gating, or state-specific restrictions.
Examples:
- “This product cannot ship to Alabama or Tennessee due to state regulations.”
- “21+ signature required upon delivery.”
- “COA available for review above.”
These guardrails prevent chargebacks from customers who didn’t understand restrictions at checkout.
9. Add Order Support Contact Info
A visible support channel prevents frustrated customers from going straight to their bank.
Place a note like:
“Need help with your order? Contact us at support@example.com before filing a dispute — we’re here to help.”
It takes pressure off your payment processor and reduces your chargeback ratio.
10) Use a Payment Processor Built for High-Risk Wellness
A clear product page helps, but wellness sellers also need a processor that prevents disputes before they happen. WAAVE screens every transaction for compliance, verifies buyers, blocks risky orders through WAAVESonar, and gives you data to spot issues early — all of which reduces chargebacks.
Pairing transparent product pages with WAAVE’s compliance-first payments gives wellness sellers a stronger, more reliable way to keep disputes low and transactions protected.
